A Personal and Professional Evolution
I recently decided to create a new logo that reflects my most recent life experiences and the profound changes I have gone through, both personally and professionally. This new visual identity is not simply a design update, but the natural result of a deep transformation that has unfolded over the past decade.
Over the last ten years, I have developed a stronger sense of awareness and spirituality. My experiences in Costa Rica, shared with Griet, Fede, and Ann, the teachings of my life mentor Emil, and the countless meaningful conversations with Farah in Dubai, have all contributed to a newfound clarity about my life purpose. From this journey, a new version of myself emerged — as a person, as an artist, and as a professional photographer.

Choosing the Right Designer for My New Logo
To translate this evolution into a visual form, I needed to collaborate with a designer who knows me deeply and possesses a strong talent for both illustration and graphic design.
My choice was natural.
I have been a brotherly friend and professional collaborator of Manuel Putzolu (mangiodesign.net) for over thirty years. Our collaboration dates back to the early stages of my career in Italy, and over the years we have worked together on numerous creative projects. More recently, Manuel designed the logo and the official poster for my exhibition “Oneirism”, presented in Dubai in 2023.

The Concept Behind the Logo Design
My briefing to Manuel for this new logo was very clear:
I wanted the symbol to express both sides of my identity — the commercial photographer and the artist.
The result is a powerful and meaningful monogram:
A bold, strong letter “A”, representing structure, professionalism, and my commercial work
A hand-drawn snake, forming an “S”, which gently envelops the A
Together, they form A + S — Antonio Saba.
The snake symbolizes transformation, intuition, and artistic energy, while the strong typography grounds the logo in clarity and professionalism. This balance reflects my belief that my artistic vision permeates every aspect of my commercial photography work.

A Definitive Visual Identity
I am deeply touched and genuinely happy with the result. This logo feels authentic, timeless, and aligned with who I am today.
It represents my journey, my dual nature as an artist and professional photographer, and the values that guide my work.
I feel confident that this will be my definitive logo — a visual signature that will accompany me into the next chapter of my artistic and professional path.